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July 15, 2021

Statement on behalf of the Moose Hide Campaign Family

On behalf of the Moose Hide Campaign family, we first wish to thank and acknowledge Manitoba NDP Leader Wab Kinew for upholding his sacred cultural responsibility as an honorary witness to the Truth and Reconciliation Commission (TRC).

Today, Manitoba’s newly appointed Minister of Indigenous Reconciliation and Northern Relations voiced a distorted and unacceptable view of residential schools notwithstanding the clear and damning evidence uncovered by the Truth and Reconciliation Commission, the findings of the National Inquiry into Missing and Murdered Indigenous Women and Girls, and undisputable evidence of the recent discoveries of mass unmarked graves at residential schools across the country.

We wish to be clear that Minister Lagimodiere’s defense of the residential school system is harmful to Indigenous Peoples, to residential school survivors, and to the general public. His statements also undermine the spirit, the integrity, and the intent of the Moose Hide Campaign. Therefore we are publicly requesting that Minister Lagimodiere remove his moose hide pin immediately and refrain from wearing it in the future.

We ask that individuals who wear the moose hide pin use it as a doorway for deeper personal reflection and learning. We ask that you wear it as a symbol of your commitment to never do violence to any women and children. And we ask that you work with all Canadians to end the ongoing violence against Indigenous women and children in Canada.

The Moose Hide pin is not a badge of honour or a shield. It is a sign of humility and strength. Please wear the moose hide pin as a way to shine a light into the darkness of colonization and violence. We must never accept it or rationalize it.

Thank you for the opportunity to reaffirm our values and to clarify the purpose and intent of the Moose Hide Campaign. We have much work ahead of us as male identifying people and as Canadians.

Moose Hide Campaign in video…

Story of a million moosehides video thumbThe Story of a Million
Moose Hides
Raven and Sage Lacerte on Parliament hill Interview with Raven Lacerte on
APTN National News | Oct. 18, 2018
Prime Minister Trudeau wearing moose hide pinPrime Minister's
Moose Hide Campaign Walk to end Violence marching to Parliament Hill 2018 National Gathering and Day
of Fasting Highlight reel
16 Actions for 16 Days of Activism

It’s been a difficult year – and for some, more difficult than others. The pandemic has exposed and entrenched existing inequalities. It’s put huge pressure on our mental health. It’s trapped many women into a nightmare confinement with their own abusers, seeing domestic violence levels skyrocket.

And whilst the second wave of cases and restrictions on public life sweeps Canada and much of the world, it’s important we don’t stop raising our voices and finding ways to heal our society of this violence. Here are 16 actions you can take from home for the 16 days of Activism Against Gender-Based Violence, from 25 November – 10 December.

1. Know the facts

In this time of fake news, it’s important you’ve got the facts straight when talking about gender-based violence. Take some time to research the situation in Canada – here are some general facts about gender-based violence, and the crisis of murdered and missing Indigenous women and children.

2. Share the story

Conversations are powerful. Keep sharing this narrative of growing violence and your connection with the cause. Many people may be unaware of what’s happening.

3. Order moose hide pins

A moose hide pin is a great way to start talking about ending gender-based violence. When someone asks why you’re wearing it, that’s your opportunity to talk about the cause – and get them involved in taking action too. Order yours, and more to share, for free here.

4. Reach out to those around you

At this time of isolation, it’s more important than ever to be there for the people around you – for loved ones, for neighbours. Make an extra effort to let them know you’re there – and reach out to them too when you need support.

5. Know who to contact

Know which numbers to dial if there’s an emergency. Look up your local domestic violence helplines, or favourite this list of national services.

6. Wear your moose hide online

Just because you’re staying in more, it doesn’t mean you have to stop you wearing your moose hide pin. Keep wearing your pin online for all those zoom meetings, TikTok videos and Facebook catch-ups.

7. Look for warning signs

Make sure you’re aware of the danger signs of abuse – both within your relationships and those around you. Here’s a great breakdown from UN Women.

8. Update your background

Adding a background to your online meetings is a great way to continue to spread awareness. Download our new zoom backgrounds or create your own.

9. Find or found a talking circle

Many of our supporters have set up talking circles in their local communities – particularly for groups of men. These are safe spaces to open up, share stories and struggles and support each other in a non-judgemental way. These have proven to be hugely beneficial for mental well-being.

10. Share our new campaign video

We released a new video this week – all about the Moose Hide Campaign and what we’ve managed to achieve over the last decade. We’d love you to share it from our social channels and spread the word of our work and mission.

11. Donate to the cause

Make a donation to support a local shelter or helpline – they will hugely appreciate your support. Make this your cause for this year’s Giving Tuesday on 1 December.

12. Register for our February online gathering

Join us for our annual virtual gathering! Stay tuned for information on our next virtual and 'hopefully' in-person gathering in February 2022.

13. Hold an online awareness event

Raise awareness of growing violence by organizing an event online – a quiz night for example – or ask a local expert to speak. Invite your colleagues or friends and family to learn more.

14. Fundraise to end domestic violence

Raise money for the cause and support a local or national charity working to end violence. Many fundraising challenges have taken their events online – so you can remotely run a half-marathon or get involved in other challenges remotely to raise money.

15. Call-out microaggressions

Stand up to violent behaviour, language and sexism when you see it. These microaggressions could be a first sign of violence, or the potential for violence, at home. Make sure you close it down when you see it and make it clear what’s unacceptable behaviour.

16. #FastToEndViolence

Take part in our day-long fast every February. As part of Moose Hide Campaign Day, we ask supporters to fast in solidarity to demonstrate their commitment to stand against growing levels of domestic and gender-based violence. Stay tuned for more information about our annual events.


Approximately every six days, a woman in Canada is killed by her intimate partner.
Statistics Canada

At least one in four women attending college or university in Canada will be sexually assaulted by the time they graduate.
Sexual Violence at Canadian Universities

In 2014, there was a daily average of 7,969 women and children staying in shelters across Canada because it was not safe at home.
Statistic Canada

The rate of domestic violence is likely much higher than we know as 70% of spousal violence is not reported to the police.
Statistics Canada

Children who witness violence in their homes have twice the rate of psychiatric disorders as children from non-violent homes.
Canadian Women's Organization

Indigenous women and girls are 3 times more likely than non-Indigenous women to report having been a victim of violent crime.
Ontario Native Women Association: Missing and Murdered Aboriginal Women

Indigenous women are killed at six times the rate of non-Indigenous women.
Statistics Canada

There are currently more than 1,200 Murdered or Missing Indigenous Women in Canada.

Check us out on YouTube

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Raven Lacerte on C3

Canada - C3

An Epic Journey to Celebrate Canada and Connect Canadians

A Canada 150 Signature project, Canada C3 is a 150-day expedition from Toronto to Victoria via the Northwest Passage. The second of 15 legs included our very own Raven as a Youth Ambassador.

Check out the Canada C3 video supporting the Moose Hide Campaign....