The Moose Hide Campaign has made a commitment to the post-secondary sector to roll out Safe Space, Safe Place projects as a result of the work completed within the National MBA Games 2017 and 2018. We continue to work on engaging all post-secondary institutions with the Safe Space Safe Place Initiative to build a Canada in which women and children are free from all forms of violence on their university campus. The projects below provide examples of impactful initiatives that are taking action on post-secondary campuses across Canada. These legacy projects provide strong examples of what can be done at your campus. To find out how your campus can become involved with the Moose Hide Campaign, please email us at This email address is being protected from spambots. You need JavaScript enabled to view it..


Carlton University: Medicine Room - Ojigkwanong Centre

Carleton University’s Ojigkwanong Centre in Ottawa, Ontario inaugurated a newly renovated medicine room at Ojigkwanong Centre. The Moose Hide Campaign Development Society was honoured to support the project and be present at the inauguration of this Safe Space, Safe Place campus project. The medicine room presents an opportunity for students to practice ceremony, learn from sharing experiences and speak with visiting Elders as a part of the Knowledge Keepers program.

Within this circular shaped room, the ceiling was painted, and cedar panels were installed along the walls. Cedar benches were also installed to surround the inside of the room. The installation of cedar brings warmth to the room while at the same time reflecting the appearance and feel of a lodge. The intentions of this renovation were to enhance this safe space to make it comfortable, welcoming and inviting to students and the Carleton community. With the renovation, this space will be a more comfortable and peaceful area to heal, practice ceremonies, and learn from and speak to elders. This legacy project is recognized by the Moose Hide Campaign as a call to action in creating a safer place for students to express culture, share ideas and learnings in a space that is welcomed to all students at the institution.

Group photoSafe space pictureMoose Hide plaque

Students holding Know More Cards


Vancouver Island University: Know More Campaign

The Moose Hide Campaign partnered with VIU to launch the Know More Campaign, an education program to raise awareness about sexual misconduct, consent and a healthy campus culture. The Know More Campaign is part of Vancouver Island University’s (VIU) commitment to creating a safe, supportive and respectful learning environment free from sexual misconduct. Throughout the summer of 2017, members of VIU’s Sexual Conduct Education and Response Steering Committee (SCERSC) worked to develop educational material and a promotional/social media strategy in preparation for the launch of the Know More Campaign during the September orientation week.

SCERSC members worked with VIU’s Marketing and Communications department to develop educational material which included resource cards for individuals who have experienced sexual misconduct or have received disclosures of sexual misconduct, resource cards about consent, as well as posters, buttons, t-shirts, a pop-up floor banner and “Stall Street Journals” for washrooms.

Watch the video here:

Know More tShirt

The project showed the commitment of the university to creating a respectful, safe and supportive learning, working and living environment where members of the university community are free from sexual violence and sexual misconduct. The ‘Know More” campaign encourages students and employees to join the conversation by knowing more about ‘Support’ (Know Support), which involves educating the community about steps they can take and resources they can access for support and assistance if they have experienced sexual violence and knowing more about ‘Consent’ (Know Consent), which involves educating the university community about their personal boundaries and making consent a part of everyone’s daily life. Members of the VIU community are invited to join in the conversation about sexual violence, as these conversations help to raise awareness about sexual violence, consent, support services and lets the survivors know that they are not alone. This project has become a legacy project within the institution.

Marge Huntley

In 2018, the Moose Hide Campaign Logo has now been placed in the VIU Gymnasium demonstrating the institution’s commitment to the campaign. VIU also hosted the CCAA National Male Soccer Championships (over 245 male athletes) and had the Moose Hide Campaign as the National Charity Partner. Over 7,500 pins have been distributed through Vancouver Island University. Vancouver Island University currently has 16,175 students enrolled in both undergraduate and graduate programs.

Sexual Awareness week poster


University of Alberta: Portraits of Indigenous Masculinities

The Moose Hide Campaign partnered with the University of Alberta First People’s House, in conjunction with the Sexual Assault Centre on campus launched the initiative, Portraits of Indigenous Masculinities. This project hosted several events during Sexual Assault Awareness Week in February 2019 in order to:

  • Generate further awareness of, and interest in, the Moose Hide campaign on the University of Alberta campus
  • Encourage community members to support women and children and speak out against the violence perpetrated against them.
  • Engage men in the community in conversations about violence and accountability.
  • Provide a platform for discussion about Indigenous masculinities.
  • Promote the distribution of Moose Hide squares in Edmonton, Alberta.

The events consisted of anti-sexual violence education and awareness provided at Sexual Assault Centre booths around campus; a keynote speech about healthy Indigenous masculinity from prominent Indigenous activist Michael Redhead Champagne; a talk-back featuring local Indigenous activists and brilliant minds Tracy Bear, Molly Swain, and Chelsea Vowel that was moderated by Jodi Stonehouse; a rebroadcast of the keynote on Jodi Stonehouse’s radio show Acimowin; a community Stew & Bannock feast following the campus March for Murdered and Missing Indigenous Women and Girls put on by First People’s House; and an initial decolonization conversation with Sexual Assault Centre Staff and Volunteers.

The biggest impact of the project was igniting a campus conversation around what healthy Indigenous masculinities look like among the 200+ students, staff, and faculty who interacted with the Sexual Assault Centre booth, attended the keynote and talk-back, and participated in the First People’s House Stew & Bannock event. Following the event, pins were distributed by the Native Studies Students Association and Aboriginal Student Council. University of Alberta currently has 37,830 students enrolled in both undergraduate and graduate program.

Watch the video here:

Video thumbnail

While there are many aspects of the Moose Hide Campaign that I could speak volumes about in terms of their positive impact on our community, it is the Campaign’s unique perspective on unpacking our current cultural concept of masculinity that I find to be the most impactful. As such, I found the keynote by Michael Redhead Champagne, an event supported by the Moose Hide Campaign, to be incredibly powerful. During his keynote about healthy indigenous masculinities, Michael challenged everyone to think about the ways in which we can live out the promise of the moose hide patch in every aspect of our lives. He encouraged us all to “Walk the Red Road” and to live a life of truth, love, and respect for all people. The message of the power of love, hope, and respect shared by both the Moose Hide Campaign and Michael's talk is one that we all need to hear, and it was a true honour to hear these truths shared on our campus.

- Paige, University of Alberta staff member


Student holding Moose Hide cards

McMaster University: The Time is Now Campaign

The Moose Hide Campaign partnered with McMaster University to launch, The Time is Now Campaign. #TheTimeIsNow Safe Space, Safe Place McMaster campaign was an expansion of the IT’S TIME to End Violence on Campus Campaign implemented in 2014. The objective of the new campaign was to increase awareness about violence against women and gender-based violence including the way in which different groups are impacted as a result of social isolation, intersecting identities and/or a history of colonization.

The goal of this initiative was to foster reconciliation and understanding through increased awareness, allowing the McMaster community to consistently respond to future incidents and emerging issues on campus more effectively, and continue to improve the IT’S TIME recommendations and McMaster Sexual Violence Response Protocol. Based on the recommendations from IT’S TIME, McMaster developed a commitment to take action to prevent and respond to all forms of sexual and gender-based violence and created a Sexual Violence Response Protocol to assist all members of the McMaster community in providing a consistent and supportive first response to individuals who disclose experiences of sexual and gender-based violence as outlined in McMaster University’s Commitment to students, staff, and the community.

Table with tShirts

Since the National Moose Hide Campaign’s third annual National Gathering and Day of Fasting was scheduled to be on October 18, 2018, the chosen date of #TheTimeIsNow Safe Space, Safe Place event was Friday, October 12, 2018 to build momentum in raising awareness for gender-based violence and the Moose Hide Campaign. #TheTimeIsNow Campaign was held at TwelvEighty Bar & Grill on McMaster’s main campus as it was a central hangout spot for Undergraduate students with high visibility and foot traffic.